Project Overview

North Tide Adventures is a speculative independent fishing charter company on the coast of British Columbia. This project was developed to showcase integrated content strategy across email marketing and social media, designed to build brand awareness, engage an audience and drive bookings.

Brand Voice: Authentic, rugged and welcoming.

Audience: Outdoor enthusiasts, anglers and travellers seeking authentic coastal experiences.

Goal: To build trust, share local expertise and convert interest into bookings.

Email Newsletter Design

A clean, story-led newsletter designed to deliver value, share knowledge and promote upcoming trips.

A 6-part carousel designed to introduce the brand, showcase the experience and inspire adventure.

Instagram Carousel Concept